This luxury jewelry photoshoot in Aspen, Colorado captures a custom retail environment designed for jewelry designer Savannah Friedkin to showcase “The New House of Jewelry.” This retail space was inside the historic former Aspen Times building, now part of the Hotel Jerome. The project documents the adaptive reuse of a landmark commercial space into a high-end jewelry boutique, emphasizing architectural detail, materiality, and retail experience.

Photographed in collaboration with VMGROUPE, a full-service brand marketing and creative agency, the shoot was developed to support retail marketing, brand storytelling, and commercial design promotion. The imagery highlights rich red and orange toned interiors, custom millwork, sculptural lighting, and curated display elements that define the store’s luxury retail design. Composition and lighting were intentionally crafted to showcase spatial flow, merchandising strategy, and the relationship between product and architecture.